Getting something out of Microsoft’s failed KIN

One of the coolest projects I helped with during my time at Razorfish was a touchscreen marketing kiosk for the short-lived KIN phone. I know it’s not saying much, but a lot of people were more excited about the kiosk than about the phone itself.


Screens by our kick-ass visual design team (based on my wires).

More behind-the-scenes pics and a neat video, after the jump…
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Slaughterhouse floorplan

When your marketing initiative consists of a crazy amount of sites, campaigns and other properties, how do you visualize your audience’s journey through it?

I helped build a diagram that shows consumers moving through promotional and e-commerce websites to arrive at a desired outcome, and then I realized a horrifying similarity…


This is the Slaughterhouse Floorplan for Nike Soccer’s MySpace page which had the important task of funneling visitors to their YouTube page and the Nike Store

Yea, it was all about the 🤑’s…

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Guerrilla usability on the cardiology floor

My school in Puerto Rico did not have a User Experience, HCI or Human Factors program when I studied there, so I did what I could to strong-arm my software engineering master’s degree into a UX learning extravaganza.

Me and a team designed a whole-floor status dashboard for the nurses of Centro Cardiovascular in Rio Piedras, Puerto Rico. The goal of this design was to confidently catch up the staff with the status and requirements of a large number of patients. Here’s how the design evolved after iterative cycles of heuristic evaluations and usability tests…
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Timmy the robot

When I was in grade school, I would pick through my dad’s electronic detritus, connecting everything together, making motors spin and little bulbs light up. One afternoon, I burnt all the LEDs because I didn’t hook them up with resistors. This just didn’t make sense to me. Why would you ever want to limit the current. Isn’t this whole Radio Electronics shtick about making things POP!?

timmy sketch

In college, I helped build Timmy, a very precise little roving robot…
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