When your marketing initiative consists of a crazy amount of sites, campaigns and other properties, how do you visualize your audience’s journey through it?
I helped build a diagram that shows consumers moving through promotional and e-commerce websites to arrive at a desired outcome, and then I gave it a horrible, horrible name…
This is the Slaughterhouse Floorplan for Nike Soccer’s MySpace page which had the important task of funneling visitors to their YouTube page and the Nike Store (ka-ching!).
This huge one models all the moving pieces of the Microsoft KIN's marketing campaign:
I tried my best to point out the “gaps” — the leaks in the purchase funnel if you will…
…you know the rest of that story. C’est la vie.
