Tag Archives: visualization

The little things.

· ideas,

Shaded bars underneath each “Cited by ###” element convey a measure of reliability + relevance.

Little things are often the most helpful,
and because they’re so little, they know when to get out of the way of your eye.

Slaughterhouse Floorplan

· work, ,

When your marketing initiative consists of a crazy amount of sites, campaigns and other properties, how do you visualize your audience’s journey through it?

I helped build a diagram that shows consumers moving through promotional and e-commerce websites to arrive at a desired outcome, and then I gave it a horrible, horrible name…


This is the Slaughterhouse Floorplan for Nike Soccer’s MySpace page which had the important task of funneling visitors to their YouTube page and the Nike Store (ka-ching!).

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