Slaughterhouse floorplan

When your marketing initiative consists of a crazy amount of sites, campaigns and other properties, how do you visualize your audience’s journey through it?

I helped build a diagram that shows consumers moving through promotional and e-commerce websites to arrive at a desired outcome, and then I realized a horrifying similarity…


This is the Slaughterhouse Floorplan for Nike Soccer’s MySpace page which had the important task of funneling visitors to their YouTube page and the Nike Store

Yea, it was all about the 🤑’s…


This huge one models all the moving pieces of the Microsoft KIN's marketing campaign,

slaughterhouse_kin

 

And a highlight of some of the leaks that quickly became apparent,

slaughterhouse_kinWarned

Funny bit of trivia: This phone was on the market for only 88 days.

¯\_(ツ)_/¯