Slaughterhouse floorplan

When your marketing initiative consists of a crazy amount of sites, campaigns and other properties, how do you visualize your audience’s journey through it?

I helped build a diagram that shows consumers moving through promotional and e-commerce websites to arrive at a desired outcome, and then I realized a horrifying similarity…


This is the Slaughterhouse Floorplan for Nike Soccer’s MySpace page which had the important task of funneling visitors to their YouTube page and the Nike Store

Yea, it was all about the 🤑’s…

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